Unveiling the Global Building Materials Giant | PORCELANOSA Shanghai Concludes Inspiring Spain Study Tour with Elite Team
10 May 2025Recently, PORCELANOSA (Shanghai) Trading Co., Ltd., together with top-tier distributors, partners, and designers from across China, embarked on a week-long in-depth study tour to Villarreal, Spain. The trip aimed to explore the latest developments of the PORCELANOSA Group in the global building materials industry, strengthen cross-border collaboration, and jointly envision the boundless possibilities of future home living.
**2025 New Product Launch: The Allure of Understated Luxury**
The first highlight of the tour was a visit to PORCELANOSA’s brand-new 2025 showroom, where the team was personally welcomed by President Héctor Colonques.
The annual PORCELANOSA product launch is a much-anticipated industry event, drawing global attention. Staying true to its signature understated luxury, the 2025 collection retains classic aesthetics while innovatively integrating tiles and slabs, elevating the artistry of premium home living to new heights.
**Behind the Scenes: Where Technology Meets Craftsmanship**
Another key highlight was the tour of PORCELANOSA’s tile and slab production facilities. As the only factory in Europe equipped with SACMI roller presses, SYSTEM hydraulic presses, and BRETON polishing machines, PORCELANOSA’s highly automated production lines left the delegation in awe.
From the state-of-the-art workshops and cutting-edge machinery to the rigorous production processes and the colossal 160-meter-deep, 30-meter-high logistics center, every detail showcased PORCELANOSA’s leadership in the building materials sector. The team gained firsthand insight into the technological innovation and meticulous craftsmanship behind each product.
**Diverse Brand Portfolio: A Testament to Comprehensive Expertise**
Beyond the PORCELANOSA brand, the delegation explored the production lines and showrooms of other subsidiaries, including Gamadecor (kitchens), L’Antic Colonial (mosaics and handmade tiles), Noken (bathrooms), and Krion (mineral composite surfaces). Each brand demonstrated the group’s extensive capabilities and inspired new creative possibilities.
Particularly impressive were XTONE and XLIGHT slabs, which utilize through-body pressing technology to achieve natural veining, lifelike textures, and refined metallic finishes—showcasing both premium quality and distinctive aesthetics.
**The Final Stop: A Taste of Spanish Splendor**
Beyond industry insights, the itinerary included cultural experiences, such as a visit to the iconic Santiago Bernabéu Stadium, home of Real Madrid.
A holy site for football fans and an architectural marvel, the stadium’s renovation extensively incorporated PORCELANOSA products, filling the team with pride as partners of the brand. The journey concluded with a tour of the Royal Palace of Madrid, one of Europe’s largest palaces. Blending Baroque and Neoclassical styles, the palace epitomized Spain’s rich history and cultural heritage, providing a perfect finale to the trip.
This immersive study tour not only deepened the understanding of PORCELANOSA’s latest innovations among the Shanghai team and partners but also strengthened international collaboration. Moving forward, PORCELANOSA will continue to drive innovation, bringing Chinese consumers even more high-quality home solutions to create a better living experience together.
