Innovation and trends in Porcelanosa’s new products for Cersaie 2024
30 October 2024The Spanish multinational is exhibiting at the Bologna fair with a 400m2 space, located in hall 26 stand A296-B198.
PORCELANOSA Grupo presents, from 23rd to 27th September, its latest developments at the world’s leading showcase for ceramics and bathroom equipment. A new edition of CERSAIE, which last year brought together more than 99,000 visitors from 169 countries.
Navona, sublime travertine
CERSAIE is back. The main trade fair in the sector opens its doors once again in an unmissable event that PORCELANOSA Grupo will be attending from 23 to 26 September to showcase its latest creations in ceramic floor and wall tiles, as well as the latest trends in kitchens, bathrooms and innovations in construction systems.
The multinational’s stand, located in hall 26 stand A296-B198 at Bologna Fiere, brings together the different novelties of all the group’s firms: Porcelanosa, Gamadecor, L’Antic Colonial, Butech, Noken, Krion and XTONE. 400 m2 in which the sensorial and material experience are the protagonists.
In this sense, the immersive room stands out in which the production process that inspires XTONE is explained, as well as the three innovative decoration techniques of this material: Eclipse, Comet and Lumen. An installation capable of transmitting a multitude of sensations through the senses. These characteristics are materialised in the possible applications of Porcelanosa’s large-format porcelain tiles in the adjacent area.
The multinational company’s space also has an immersive Wellness experience based on the Noken Care System. This installation shows how this system developed by Noken Porcelanosa Bathrooms repairs and protects the skin by means of an oxygen microbubble treatment.
PORCELANOSA News
The PORCELANOSA Grupo proposal is completed with a large area articulated by a central courtyard in which six bathrooms, a kitchen, a dining room, a bedroom and a library are recreated. Spaces in which the different firms have applied some of their new products, such as the Navona and London ceramic collections by Porcelanosa. Inspired by travertine and wood respectively, these models combine perfectly with Gamadecor’s furniture for bathrooms(Armony and Onda), living rooms and kitchens(Smart Kitchen XTONE Calatorao Roble Noche).
The distinctive touch is provided by L’Antic Colonial with its natural materials and mosaics. Designs such as Kronos Silver, installed in one of the bathrooms, add originality to the room through its relief and different shapes. In this same area, a special reception desk that fuses XTONE and krion® has also been placed.
Finally, as far as the façade is concerned, the slat structure developed by Butech stands out, allowing a different finish to be seen on each side of the installed XTONE piece. An original visual game that transforms the exterior skin of the Porcelanosa Grupo stand at CERSAIE.
PORCELANOSA News
Travertine and natural wood serve as inspiration for the new collections of the ceramic firm. These sober and elegant models are complemented by the new XLIGHT series.
Navona Marfil and Deco Navona Marfi by Porcelanosa.
Find out about all the new products at your nearest PORCELANOSA shop.
Request Appointment
Gamadecor News
The metallic finishes for kitchens are Gamadecor’s main novelty for this edition of Cersaie.
Kitchen Calatorao Nature, Roble Noche Champan by Gamadecor.
New products from L’Antic Colonial
L’Antic Colonial is committed to decorative, elegant and distinctive elements. Small format mosaics and ceramics that will make a difference in any room
Tusk Emerald mosaic and Habana Dark Classico marble by L’Antic Colonial.
Butech News
The firm specialising in construction materials presents a series of solutions that fuse design and technology.
Hornacina and Shower Line by Butech.
Noken News
Noken seeks the timeless beauty of good design through the quality and durability of its latest creations in bathroom equipment.
Elements from the Swan collection by Noken.
XTONE News
Innovation is the starting point for the latest XTONE collections. Models that highlight the beauty of stone, using the latest decoration techniques.
XTONE Travertino Navona.
Krion News
Krion PORCELANOSA Grupo expands the Unlimited Surfaces series and adds new colours to its series of partitions on the occasion of CERSAIE 2024.
Krion® Lux Stone Dark L910.
