2024 PORCELANOSA Summer Study Tour is in progress
22 June 2024On May 27, 2024, Mrs. Elena Xu, general manager of Porcelanosa (Shanghai) Trading Co., Ltd., and Mr. Yu Feng, dealer manager, led an elite team composed of outstanding dealers, partners and designers across the country. Embark on a journey to Villarreal, Spain. This week-long visit, inspection, and study trip aims to gain an in-depth understanding of the latest developments of Porcelanosa Group in the global building materials field, and to further strengthen exchanges and cooperation between Chinese and foreign teams.
While in Spain, the team visited Porcelanosa Group’s headquarters and its production facilities in Villarreal, learning more about the company’s advanced production technology and product innovation. At the same time, they also had in-depth exchanges with the group's management and product teams to discuss industry trends, market strategies and cooperation opportunities.
PORCELANOSA
On the morning of the first day, the group went straight to the focus of the inspection - the new exhibition hall of PORCELANOSA 2024, and were personally received by Héctor Colonques Moreno, the founder and current president of PORCELANOSA Group, and Héctor Colonques García-Planas, director of PORCELANOSA Group.
Every year, the release of Porcelanosa's new products is a grand event in the industry, attracting countless domestic and foreign visitors to learn and observe. Continuing the consistent quality line of low-key luxury, this new product retains the traditional style while cleverly combining its own advantages, combining ceramic tiles with slates, and raising the art of quality home furnishings to another level.
XTONE
After visiting the new PORCELANOSA 2024 exhibition hall, the study group then visited the Xtone large-size slate exhibition hall. Here not only the various processing techniques of slabs are displayed, but also the practical applications of rock slabs in daily life and architecture are presented, perfectly integrating art and life.
In the exhibition hall, there is a dazzling array of rock slabs of various specifications and designs, from simple modern to retro classic, from indoor decoration to outdoor landscape, each rock slab shows its unique charm and quality.
Production line and logistics center
In this Porcelanosa learning trip, visiting the ceramic tile and slate production line has become another highlight. As the only slate factory in Europe that owns SACMI rolling equipment, SYSTEM stamping presses and BRETON polishing and grinding machines, Porcelanosa Group's production lines are almost completely unmanned, which impressed the members of the inspection team.
Walking into the modern production workshop, everyone was shocked by the sight in front of them. Advanced production equipment, rigorous production processes and highly automated production lines all demonstrate PORCELANOSA Group's leading position in the field of building materials manufacturing. Here, each tile and rock slab is carefully polished and strictly screened to ensure its excellent quality and stable performance.
It is worth mentioning that Porcelain Blue Group also owns a giant logistics and transportation center with a depth of 160 meters and a height of 30 meters. The existence of this facility not only greatly improves production efficiency, but also ensures timely transportation and delivery of products. Members of the inspection team expressed that the scale and facilities are impressive and further highlight the strong strength of Porcelanosa Group in the building materials industry. By visiting the production line, the members of the delegation deeply felt the Porcelanosa Group's ultimate pursuit of product quality and emphasis on technological innovation.
Feel the beauty of Spanish culture
In addition, everyone also used this opportunity to gain an in-depth understanding of Spanish culture and history, visited famous local attractions, tasted authentic Spanish food, and felt the unique charm of this land. This trip was not only a learning trip, but also a cultural trip, which gave the members of the delegation a deeper understanding of Spain.
This trip to Spain not only allowed dealers and partners to gain an in-depth understanding of the production strength and product advantages of Porcelanosa Group, but also provided them with valuable opportunities to communicate and learn with international peers. In the future, Porcelain Blue (Shanghai) Trading Co., Ltd. will continue to work with outstanding dealers and partners across the country to jointly promote the development of the Porcelain Blue brand in the Chinese market and provide consumers with more high-quality, personalized home building materials products.
