Porcelanosa will exhibit its more experiential side at the 31st International Exhibition
22 February 2025The Spanish multinational will host its trade fair from 17 February to 7 MarchSeveral of the group’s companies have completely refurbished their showrooms.
The Spanish multinational will host its trade fair from 17 February to 7 MarchSeveral of the group’s companies have completely refurbished their showrooms.
Once again, Porcelanosa Grupo will open its doors to clients, specifiers and architecture and interior design professionals at the 31st edition of its International Exhibition of Global Architecture and Interior Design. From 17 February to 7 March, the seven firms of the business group will offer a series of special events to present their new products.
For this edition, with the aim of offering a more complete experience to visitors, Porcelanosa will organise music-related activities in its spaces on some evenings.
Another of the main novelties are the culinary experiences, in which design and gastronomy will be fused. Diners at the forthcoming exhibition will be able to sample different types of cuisine, depending on the exhibition they visit.
To this end, the business group will have the collaboration of chefs and restaurants in the province of Castellón, who will send their teams to the different locations of Porcelanosa Grupo’s firms.
As usual, guided tours and audio guides will be offered for its ceramic production plants. On the other hand, for the first time, within the framework of the XXXI International Exhibition, an audio guide will be launched for those interested in getting to know Porcelanosa Offsite's industrialized construction plant, inaugurated at the end of 2022 and considered one of the most technological in this speciality at national level.
360º change in showrooms
ThePorcelanosa Groupexhibition, which encompasses all the products and materials of the business group, incorporates some elements, favouring the connection between the different rooms. The vegetation and lighting are key pieces, adding warmth and giving prominence to the materials. The space previously occupied by XLIGHT has been transformed into an area that includes Porcelanosa’s best sellers and possible combinations. Next to it, a technical area has been planned where the multiple solutions between Porcelanosa ceramics and Butech systems for façades, swimming pools, stairs or outdoor flooring, among others, will be on display.
With a high technological and disruptive component,XLIGHT is preparing an immersive experience through which the public will get to know Porcelanosa’s large-format porcelain tiles. Thus, in a most unusual tour, with the recreation of a fully automated home, the different applications and functionalities of this material will be shown.
In this edition, the Gamadecor exhibition is divided into zones according to its product lines: kitchen furniture, bathroom furniture, wardrobes and dressing rooms. The Living furniture line acts as a connector between the spaces.
L’Antic Colonial‘s showroom is presented under the concept ‘Endless Mediterranean’, a journey through the aesthetics of the Mediterranean and Ancient Greece through the Hotel Tempus. In addition, the area dedicated to the S-Tile collection (small format ceramics) has been remodelled.
For its part, Butech is renewing its exhibition with innovations in façades, bathrooms and installation systems. Highlights include new modular systems, metal carpentry solutions and improvements in waterproofing for more sustainable construction.
The new design of the Noken exhibition gives rise to ‘Flow’, a concept inspired by the fluidity of water and which includes eight new bathroom spaces. The Waterforest area explains an ecological initiative for the collection of marine plastics, after the success of the action carried out for the reforestation of trees.
Krion establishes a circular structure and a central gallery that highlights innovation in interior cladding. In the centre, a lounge bar and an ‘agora’ style area serve as a dynamic event space.
XTONE’s new showroom invites visitors to immerse themselves in an experience inspired by nature. Thus, the firm has created a universe that allows participants to interact with its new collections, through textures and advanced technology implemented in a 360º room.
