Porcelanosa and Real Madrid sign collaboration agreement to promote their brands
30 October 2024The club has installed materials from the Spanish multinational in the new stadium
Héctor Colonques, president of Porcelanosa Grupo, together with Emilio Butragueño, director of Institutional Relations of Real Madrid.
Porcelanosa and Real Madrid have signed an agreement by which the Spanish multinational becomes an official partner of the club. Both entities will collaborate in a series of significant actions that will allow them to continue promoting their brands.
Real Madrid has entrusted Porcelanosa Grupo with the installation of ceramic materials, sanitary ware and taps, which have been placed in the boxes and VIP area of the stadium. In addition, it has chosen the Krion® Lux solid surface for the changing rooms and the stairs of the boxes, the Fitwall® decorative panels for the remodelling of the Puerta 57 restaurant, as well as its presence in different restaurant areas of the stadium.
Héctor Colonques and Emilio Butragueño during the signing of the agreement.
For its part, Porcelanosa will collaborate in different initiatives with Real Madrid’s first women’s team at the Alfredo Di Stéfano stadium to promote its corporate social responsibility.
This collaboration agreement reinforces the commitment of both brands to the alliance with entities with which they share values such as effort, excellence and innovation.
