2021 PORCELANOSA core Chinese dealer meeting was successfully held
03 September 2022On December 7th, the 2021 core dealer meeting of PORCELANOSA in Spain was held as scheduled in Haikou. The conference site was specially selected for the Sofitel Haikou, a landmark hotel project of PORCELANOSA in China, in order to give the core dealer partners here an all-round immersive experience of PORCELANOSA's diverse products.
At the beginning of the meeting, Ms. Xu Wenwen, General Manager of PORCELANOSA China delivered a speech to everyone. Looking back on 2021, with the support of distributors and friends, PORCELANOSA's performance has grown significantly, and it has opened new doors in Fuqing, Ningbo, Wenzhou and Chongqing. There are 4 specialty stores, and more are planned to be opened in 2022. At the same time, the Spanish headquarters of PORCELANOSA is also very optimistic about the Chinese market, which can be said to be promising in the future.
This event specially invited a heavyweight guest, Mr. Zhang Xin, Chairman of Hainan Jinyi Real Estate Development Group. As the hotel owner, he described to the dealers how he came to know the PORCELANOSA brand through the designer's recommendation, and has repeatedly Went to Spain to inspect the PORCELANOSA headquarters, discussed the products with the technical team, and finally determined the whole process of the entire project plan. Afterwards, Mr. Li Runjie, the sales manager of PORCELANOSA, presented a full range of new products in 2022. After the product sharing session, the dealers came to the stage to receive the 2022 PORCELANOSA cooperation authorization letter.
Mr. Chen Wensuo, Wuhan Xingtaier Decoration Materials Co., Ltd.,
Mr. Song Yao, Dalian Great World Home Furnishing Plaza Lubao.
Afterwards, Mr. Yu Feng, the manager of the PORCELANOSA dealer department, reported the work summary of the dealer department in 2021. While stabilizing the basic market, gradually increase the popularity of Spanish brand and strive to open up new markets. During the meeting, Mr. Wang Chenghong from Wenzhou Zhongke Decorative Materials Co., Ltd. and Mr. Dong Yong from CASAJOLIE were invited to the stage to share the cooperation process with PORCELANOSA.
In the afternoon, as one of the participants of the Sofitel Haikou project, Ms. Xu Ke, the head of the PORCELANOSA project department, introduced the products used in the project in detail to the dealer friends present. PORCELANOSA's product Krion stands out for its easy styling and non-fading characteristics, and is widely used in Sofitel Hotel and Baifang Shopping Center, with a total indoor and outdoor area of 50,000 square meters, and the floor glue board Linkfloor 25,000 square meters. Gamadecor and bathroom brand Noken each have 50 sets. Then led the dealer friends to experience the actual application of all the products.
At the end of the meeting, since Mr. Hector Colonques, the general manager of PORCELANOSA Asia-Pacific region, could not come to the scene in person, made a video with all the dealer partners remotely, expressing the Spanish headquarters' importance to this emerging market in China and his regret that he could not be there. In the past six years of working in China, he has brought him the best working experience; at the same time, he also personally explained a number of new flagship products that will be launched in 2022. PORCELANOSA will continue to innovate, aiming to bring the best products to the market. to users around the world.